Product videography is a specialized marketing field that requires skill and expertise. It is essential to showcase a product's advantages while accurately representing its color nuances and shape to avoid misleading customers. Modern technology captures even the smallest variances in colors and provides a complete picture of the object in order to produce high-quality promotional product movies.
Animated product videos are produced in several styles, varying mainly in background design. The classic solution is a white background that works well for products of any color. A location of a different color is chosen for white items, which shouldn’t be too bright. Some eCommerce product videos feature specific things to help convey the product's size.