Fullwedge needed a dependable extension of their marketing team that could keep up with the fast pace of their business. The brand required a partner who could deliver a reliable flow of high-quality content with minimal turnaround time. Speed from production to web was especially critical, as new collections and product launches had to be published without delay to remain competitive in the market.

To address these needs, we provided Fullwedge with a scalable production model built around efficiency and flexibility. Our studio is equipped with multiple machines, which allowed us to handle several product shoots simultaneously and deliver assets on short notice. Beyond traditional production, our rental model also empowered the Fullwedge team to take advantage of our Live machine, giving them the ability to capture new collections quickly — whether on-model or off-model — without being dependent on lengthy scheduling cycles. This approach streamlined their content pipeline, ensured brand consistency, and significantly reduced time-to-web for each new release.