Benefits of 360-Degree Photography for Online Sales

Benefits of 360-Degree Photography for Online Sales

Do you know how great it is to view a thing from every angle, handle it in your hands, and check it out thoroughly before making a purchase? Here is a secret: the lack of this chance is nearly the only disadvantage for online retailers, as it is what all of your potential customers wish for. It was a significant disadvantage until 360-degree photography emerged and promised maximal product presentation. With this type of photography, viewers can instantly see an item from all sides, providing a complete understanding of the offered product.

By creating such an immersive effect, you provide your customers with an engaging shopping experience, significantly increase sales, and reduce returns to zero. Most importantly, it doesn't matter what you sell or what services you offer. The market is so competitive right now that it's hard to survive without innovative solutions in e-commerce.

Learn how to succeed in business, increase sales, and make your brand recognizable with 360-degree photography.

What is 360-degree Photography?

The technique of taking pictures that provide a full view of an object or location is known as 360-degree photography. There are multiple techniques to achieve the desired effect technically. Placing the thing on a rotating platform and taking multiple photos from different perspectives is the simplest technique. Post-processing then combines the images into a brief panoramic narrative about the product. Customers are free to study the goods for as long as they like. In specific settings, they may even drag it side to side to see even the tiniest features. These types of product images for e-commerce create a better immersive shopping experience and enhance the purchase perception.

360-degree photography has a long history before becoming what it is now, even though it has only lately emerged as an "El Dorado" for internet commerce. Consider this: painters attempted to replicate panoramic views as early as the 1920s. Let's switch our focus to a more technical era. Joseph Puchberger registered the first panoramic camera in 1843, and his concepts and visualization techniques laid the groundwork for developing panoramic imagery. Even some modern smartphones can capture 360-degree images, but creating a high-quality product presentation might be difficult without expensive equipment and post-processing skills.

Benefits of 360-Degree Photography for Online Sales

  • Increased Customer Engagement: A detailed view of the product with an image that can be rotated and examined from all angles gives a precise three-dimensional representation of the item. Such interactive product views make virtual shopping more exciting and allow customers to feel the product in real life. For example, when choosing furniture, a buyer can closely examine the texture of the upholstery, match the color to their decor, consider the volume and shape, and study all the details and angles.
  • Improved Conversion Rates: Detailed 360-degree photos on product pages keep visitors in your online store longer, thus increasing the conversion rate. The ability to view the product in all its glory adds confidence to the purchase and eliminates the element of disappointment. As a result, customers buy more and return less, as their perception matches the reality. This can be seen on major marketplaces like Amazon and Shopify, where sellers with detailed panoramic images always have higher sales statistics and ratings. Amazon took notice of this format in 2018, conducting a small sixty-day experiment with a limited number of retailers. The results were so impressive that the innovation was retained, and now 360-degree photos are a standard feature for all sellers.
  • Enhanced SEO and Online Visibility: Increasing consumer experience and conversion rates leads to online sales growth and has separate SEO benefits for product photos. This format of images significantly boosts the website's search engine ranking and naturally increases the number of visitors.
  • Increased Customer Trust: This format of product images immediately shows potential buyers that the seller has nothing to hide. Detailed images almost eliminate misinterpretations about the actual condition and appearance of the item and demonstrate care for the customer, directly increasing trust. For example, by closely examining a device, customers can understand its capabilities, evaluate its benefits, and even confirm its authenticity.
  • Competitive Advantage: Remember, a 360-degree photo tells much more than any number of static images. By using panoramic image formats, you eliminate many competitors who couldn't offer such an effective solution.

Technical Requirements and Setup

Necessary Equipment

You'll need professional photographic equipment to achieve customer engagement using 360-degree images:

  • A camera that ensures excellent quality with sharp images. This can be a regular camera with sufficient resolution or an action camera.
  • A zoom lens for shooting objects of various sizes and shapes from different distances.
  • A tripod for getting clear shots from a fixed point and the desired angle.
  • A rotating table – preferably with adjustable rotation speeds and a diameter suitable for the object's dimensions.
  • Lighting equipment with multiple bright, stable light sources, such as studio LEDs, monoblocks, or softboxes.
  • Remote camera control.
  • Software that allows editing and combining the obtained shots, transforming the result into the desired format and volume.

Step-by-Step Guide to Creating 360-Degree Photos:

  • Prepare the product. Ensure it is of good quality, fully assembled, and clean.
  • Prepare the equipment. Set the table and camera in the desired position, ensuring adequate and directed lighting.
  • Place the item on the rotating table.
  • Take the required number of shots. Typically, 8 to 48 frames are used, sometimes up to 1024, depending on the level of detail you want to provide.
  • Once the photos are ready, upload them to a computer and edit them if necessary. Then, upload the selected shots into a special program or app with a 360-degree photo creation function.

Tips for Achieving High-Quality Images:

  • Consider the background – it should be non-distracting, preferably white.
  • Use professional equipment.
  • Place even light sources at the right points, maximally illuminating the product without creating shadows or deceptive visual effects.
  • Use a tripod to guarantee that your photos are clear.
  • Use the highest resolution for photographing small items or details.
  • Use high-speed memory cards.

Integration and Use on E-commerce Platforms

Considering the importance of product photography functionality, marketplaces like Amazon, Shopify, and other popular platforms use well-thought-out tools for online marketing. Special applications or programs typically ensure seamless visualization, are recognizable on all devices, and are used for shooting. For simple image integration, an HTML5 format file is often used. It is uploaded to the cloud or an FTP server. You then use the code or link provided on the website where product visualization is needed.

Issues and Considerations

Conversion and customer engagement depend on detailed product photos, clarity, quality, and loading speed. Therefore, it is necessary to fix any potential issues before publishing visual information that includes 360-degree photos:

  • Poorly visible details or elements: Try using a camera with a different resolution or a stronger lens.
  • Shadows and detailing issues: Make the light more even and diffused. A camera with a good dynamic range can also help solve the problem.
  • Blurry images: Check the remote control's functionality and whether the camera settings match the object placed on the rotating table.
  • If your photo is not loading or your content is not accepted by the marketplace, study the requirements and recommendations, such as Amazon's, as they are more stringent.
  • If the image is not visible on a monitor or mobile device, the issue could be with the resolution, size, and format of the photo. Remember that the heavier the image, the harder it is for your customers to see it.

Have you invested a great deal of time but failed to get the desired outcome? Effective internet sales demand great work, specific tools, and post-processing expertise. Studio photography is a better choice if you want to highlight the luxury of your products to buyers and have a large collection. This is the first step in a successful SEO strategy and a direct investment in your company.

Future Trends and Innovations

360-degree photography may be considered the way of the future since it genuinely brings virtual shopping closer to the real world. A customer may rotate the goods in various orientations, choose a color with a single hand gesture, and "try on" clothing thanks to many options.

Artificial intelligence is becoming more relevant, and it can instantly analyze tasks, select the needed image, and create a more relevant visualization.

Additionally, augmented reality is no longer a surprising effect in computer games. It is anticipated that using AR and VR will allow customers to experience future purchases at home without "leaving the couch." This will take sales to a new level, significantly improving the quality of purchases.

Furthermore, 360-degree photography expands the possibilities for creative projects, resulting in a wonderfully immersive purchasing experience. One can use unconventional viewpoints, odd layouts, and product demonstrations that showcase the device's look and operation.


Product photography is the cornerstone of each aspect of commerce, as well as a significant component. It affects the company's standing, conversion rates, consumer impression and trust, and the lack of returns. Business success comes from being cutting-edge, focused on the client, and providing something rivals cannot. 360-degree photography is now essential for everyone aiming higher, and it will remain highly relevant in the future. Utilizing specialized tools and software, produce photographs of the highest caliber, rule out any potential problems, and publish your work to the site following all guidelines. It won't take long to witness the outcomes that will advance every aspect of your company—not convinced? Compare the outcomes of capturing a 360-degree picture and several still images of the same products. Discover this cutting-edge visualization technique and use StylePhotos' endless professional potential to outperform your rivals!


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